Russia on the Internet

Thought-provoking piece from The Calvert Journal on why Russia has become the internet’s go-to provider of memes and viral videos:

“It is no coincidence, then, that in the past few years Russia has become a rich hunting ground for easily consumable visual content (This special relationship took on an official character when market leader Buzzfeed chose the Guardian’s Russia correspondent Miriam Elder as its new foreign editor). The Russian-language internet has all the characteristics necessary to be the perfect fail-farm for those in search of a photo-fix: it is huge and active (with 70m users in 2011, it’s Europe’s biggest internet market) and, in contrast to inaccessible behemoths China and India, the dweebs and doofuses starring in Russian photobombs and facepalms don’t look so very different from English-language users. Bluntly put, they’re white.”

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